Prepr
The headless CMS designed for high-performing lead-gen websites
Prepr is a data-driven headless CMS designed for modern marketing teams to create high-performing, lead-generating websites. With built-in personalization and easy integrations, Prepr connects to your CRM, automation tools, and analytics for data-driven optimization. Marketing teams can quickly launch landing pages, update content, and personalize messaging, ensuring visitors see the right content at the right time. Build a high-performance website that turns visitors into leads with Prepr.
What Prepr offers
Simple, flexible content management
Utilize Prepr's intuitive Visual Editor to create and manage content without developer assistance. Multi-site publishing ensures consistent updates across platforms, while built-in SEO tools and fast publishing workflows help you stay competitive in rankings and keep your team agile.
Built-in personalization
Deliver personalized content experiences by defining audience segments based on behavior, interests, and demographics. Prepr's integration with existing CRM or CDP systems allows for seamless synchronization of user data, making it easy to boost engagement, increase conversions, and generate more leads with relevant experiences.
Advanced optimization tools
Leverage built-in A/B testing to experiment with different content variations and determine what resonates best with your audience. Prepr's data-driven approach ensures continuous improvement in user engagement and conversion rates.
Easy martech integrations
Connect Prepr effortlessly with your existing marketing stack, including CRM, email marketing, and analytics tools. This integration facilitates a unified approach to managing and analyzing marketing efforts.
Developer-friendly architecture
Prepr supports modern development workflows with features like GraphQL APIs, CI/CD pipeline compatibility, and comprehensive documentation, making it a robust choice for development teams.
Why choose Prepr
Recognized as a leading headless CMS for personalization by G2 in 2024, Prepr stands out for its ability to combine content management with advanced personalization and optimization features in a single platform. This integrated approach simplifies workflows, reduces the need for multiple tools, and accelerates time-to-market for marketing initiatives.
Ideal for
- Marketing teams aiming to increase lead generation through personalized content experiences.
- Businesses looking for a scalable and flexible CMS that integrates seamlessly with their existing marketing tools.
- Developers building scalable, high-performance websites.
What makes Prepr unique?
What makes Prepr unique is its focus on personalization as a core capability. Rather than being an add-on, personalization is embedded in the platform, enabling marketers to tailor content using real-time visitor behavior and preferences. Combined with A/B testing and performance analytics, this approach ensures every interaction is optimized for conversion and long-term engagement.
Want to know more about B2B commerce?
Jeroen de Bruin
Ecommerce specialist