A successful wholesaler is characterized by agility: the ability to move in tune with a rapidly changing and competitive market. Previously limited to one physical location, wholesalers now operate in an omnichannel IT landscape with both online and offline channels, and target both B2B and B2C audiences.
This extended reach offers new opportunities, but also presents significant challenges. In today's market, large companies no longer have the edge over small companies: the winners now are companies that adapt quickly, slamming the door in the face of slower rivals. Agility is invaluable for wholesalers.
Ability to switch flexibly between markets
Unfortunately, many wholesalers currently struggle to achieve this due to a lack of visibility, limited control over deliveries and inventory, and fragmented data held in multiple silos. This lack of flexibility makes it difficult to switch seamlessly between physical stores, proprietary online shops and different digital marketplaces, even though that is where the future lies.
As a result, they find it harder to satisfy the needs of a demanding B2C target group. These are obstacles that wholesalers must overcome to maintain and strengthen their position within this evolving market.
They achieve this by implementing a holistic approach with Hyperautomation to orchestrate the entire IT landscape, streamline and automate processes, eliminate administrative red tape and make smarter use of Big Data and Business Intelligence.
