Targeted and effective choices
Sound familiar? You're trying to provide a better experience for your users and despite implementing various optimizations, you're not seeing the results you expected. But not putting your finger on the problem is difficult.
We can imagine that you'd rather not make choices based on assumptions or always have to give in to the opinion of your loudest colleague. You run the risk of losing contact with your end users because your choices do not match their wishes and expectations. You also saddle your development team with extra work on functionalities that subsequently have to be built all over again. The result: you lose a lot of time and money and your customers walk away from you.
A look inside the brain of the end user
With user experience research you collect, analyze and use data about your end users on a continuous basis. This keeps you on top of who you design for. The goal is for your organization to better understand the end user and respond to his or her needs.
According to consulting firm McKinsey & Company, this is even one of the most important factors for the financial success of your organization. Companies that focus on UX research and offer a strongly improved customer experience, achieve more profit and return for their shareholders compared to their competitors.
Finally, a clear ROI
With the insights you gain from user research, you optimize a service or product that you can be sure your customers will use. This way you spend your time, money and effort in developments that actually deliver a return on investment. This prevents you from investing huge amounts of money in assumptions that do not resonate with your target group. You strengthen the bond and create loyalty among your end users. And last but not least: you provide a better service than your competitors.
Different techniques give different insights
UX research is not a one-size fits all solution, it is always customized. Depending on your issue or goal, there are a number of directions you can choose from:
Exploratory/validating research
You can use UX research in 2 ways. If you already have ideas about end-user pain points or have already implemented an improvement, it is an option to test and (in)validate these. If this is not yet clear, you can use UX research to find out what the end-users' pain points and wishes are.
Qualitative research
With this research you will find out why end users do certain things, which goals they want to achieve, which pain points and needs they have, and what an ideal experience for them should meet. This gives you an idea of important themes and/or possible improvement opportunities. The only disadvantage: because you speak to a relatively small group, you do not know to what extent these insights are representative for your entire target group.
Quantitative research
It allows you to validate specific insights by involving a large number of participants (+100) with the aim of quantifying your research, prioritizing insights and making success measurable
User Experience/Usability
With this you test how people experience your service or what experience is desired. Or take a closer look at the steps of your flow and see how they can be optimized.
Focused on one solution
This concerns a specific solution which may become part of the working method within your organization.
It is important to emphasize that UX Research is not a one-time thing, it is a continuous process. After all, the market and your customer needs change every day. In order to get the most out of it, it is important to constantly gather feedback from end users and test solutions with them.
The idea is often that UX Research comes with a hefty price tag. We want to break this stigma and we promise you that it is accessible, cheap and fast for everyone (including you). We don't see UX as a separate island, but as part of all our facets. You won't get a static report with insights from us. The information we obtain during the research is immediately converted into action. This way we ensure that improvements in the areas of customer experience, design and your IT landscape are implemented immediately. What an efficiency!
Still think that research is complex, time consuming and too expensive?
We prove them wrong. Making an impact in the digital age starts with impactful change. By working in a data-driven way based on customer insights and continuous validation of solutions, we solve complex evidence-based issues and ensure that your services and sales channels fully meet the needs of your customers or end users.
