Incentro looks forward: our 10 predictions for 2015

It’s that time of the year again. Everybody is taking a shot at predicting the future. A fun game, and we thought we should have a serious go at it as well. Make sure to get the details of each and every prediction by clicking the prediction.

So, here they are

Prediction 1: Marketing Intelligence

Prediction 2: Marketing takes back the steering wheel

Prediction 3: Justification is important, but discovery has the floor

Prediction 4: Open Source is no longer “an issue”. Nor is cloud.

Prediction 5: Big Data is NOT the challenge… Sparse data is.

Prediction 6: The pro’s are going to dominate Content Marketing

Prediction 7: Analytical Storytelling

Prediction 8: Enterprise support for shadow IT

Prediction 9: Away with programmers, here come the modellers

Prediction 10: Predictions are futile, it’s about agility

about incentro

Incentro is an ICT service provider specialising in online, enterprise solutions and business intelligence. Incentro helps organizations to optimize the return on information, based on creative, innovative and above all relevant solutions. Specialism, ambition and happiness are core values in Incentro. Over 200 specialists (Incentronauts) have a strong passion for what they do. That’s why Incentro has been awarded the title “Great Place to Work” for 4 years in a row.
Incentro works for top 500 organisations in Europe, with offices in the Netherlands, Spain and Turkey. For more information, go to and get to know the #worldofincentro

meer weten? neem contact met ons op