Nieuwkoop Europe

Our impact

A webshop that make customers jump for joy

Nieuwkoop Europe B.V. sells potted plants, hydroponic solutions and related items to its partners. In more than forty countries, on three continents. That makes Nieuwkoop Europe an international front-runner in the import, production and export of green plants, exclusive planters and related products.

An increasingly larger portion of its trade happens online. And Nieuwkoop Europe is dedicated to optimally serving customers and taking away as much of their worry as possible. So the company set its sights on creating a web shop that would make customers jump for joy. We wanted to add a cherry on top: a flexible eCommerce platform that would allow Nieuwkoop Europe to continue innovating for years to come. The solution? Off with their heads!

What we did

UX and visual design, frontend-development, Commercetools and Contenful implementation

Service lines

Digital Commerce, Digital Experience




July 2019


Commercetools, Contentful, Sendgrid, Exact

How did we challenge?

An eCommerce platform prepared for the unknown

Nieuwkoop got in touch with us with a clear idea for their digital store. It wanted a completely new platform with a sleek design. A B2C eCommerce experience in a B2B environment. Because they could see a lot of potential for growth there.

We saw that potential, too. But before we got started, we first talked extensively about the project’s technical foundation. We advised Nieuwkoop to opt for a headless eCommerce platform. That would require extra investment, but the heavier foundation would definitely pay for itself. A headless platform is future-proof, and new touchpoints can be added quickly and easily. Think, for example, of a mobile app.

We used commercetools to design a hyper-modern web shop with a rock-solid appearance and unrivaled ease of use. And it’s supported by a digital infrastructure connected to Nieuwkoop’s logistics operation. All so that large, complex orders could be processed effortlessly.

Incentro’s pragmatic approach appealed to us from the very beginning. In no time at all, they had a team set up for us to get started. Short lines, work speed and fun while working!

Paulien van der Zwet Marketing & E-Commerce Manager Nieuwkoop

The process

Heads together and go

Before Nieuwkoop even approached us, they had already done a lot of careful thinking about the functionality they wanted and the appearance the new platform needed. Awesome! That meant we could get off to a flying start.

We put the team together, and got support from a product owner at Nieuwkoop. The team worked together, on location, two or three days a week. Alternating between our office and theirs. That approach turned out to be worth its weight in gold. In 4,5 months, we put together the complete headless platform and developed an amazing web shop.

The result

Being able to order directly from inspiration

Starting from an online commerce solution that inspires, Nieuwkoop creates a new experience that triggers and helps to achieve their company-wide objectives. Thanks to the headless approach, Nieuwkoop will have everything it needs to add software applications and scale up systems effortlessly in the coming years. No matter where the digital developments go, Nieuwkoop is ready for the future.


Growth of 20% within 2.5 years

Total sales

Growth online share 80%

Our team

Our challengers