Providing farmers with a flawless shopping experience
MS Schippers has passion for farming
MS Schippers has a passion for farming, and it shows. They serve the modern, professional livestock farmer by continuously developing new products and services. In their own words: they let farmers farm even better. As a part of this mission, the idea was born to develop a new app that perfectly matches the needs of the modern livestock farmer. An app that continues to work offline when farmers are busy in the barn. This way, they can order all necessary products directly. Yes, even in barns with poor or no internet connection.
Order directly through an app without the need for an internet connection
Providing professional livestock farmers with a flawless shopping experience is not as easy as it seems. The main challenge is the lack of internet connection in the barn. For example, take the livestock farmers in Germany. 60% of the farmers either have a poor internet connection or no internet connection at all in the barn. Whilst they do have the need for this.
We have looked at the different ways that livestock farmers shop and how we could improve the experience for them. Our conclusion? It would be perfect if they could order without needing to leave the barn. For example, farmer Paul is walking through the barn, checking on his cows when he notices that he has run out of a certain product. It is time to order some more disinfectant! Paul writes down the name of the product on a scrap piece of paper, and later that day he switches on his computer to order more products. But what has happened to the piece of paper...? Paul has to go back to the barn to check the name of the product.
Wouldn’t it be convenient if you could view everything in an app including products you have ordered before? Sounds good, doesn’t it? The main question therefore was: how can we make it possible for farmers to order directly from the barn, even when there is a poor or no int
"We really experienced the Incentro culture. We were always welcome in the office and were also invited for knowledge sessions and even a Christmas lunch. It felt like we were working with our own colleagues. Together, we developed an app that is now used by farmers worldwide as part of their work routine.”
John van Beek
E-commerce Manager MS Schippers
The needs of a modern farmer
Extensive fieldwork showed us that it is important to focus our full attention on the needs of modern farmers. A new app should help farmers to (re)order all the necessary materials quickly and easily from the barn. After all, in the barn the farmer sees what he needs. The most important aspect of the new application was that it was easy to reorder products.
MS Schippers identified the needs of farmers, and we looked after the technical side. It only took us a day to come to a joint decision about the right technology: a native app for both iOS and Android.
Internet connection is poor for the majority of livestock farmers.
The shopping cart on the app and on the website is always identical.
Scan products and order directly
Are you holding a product you know you’ll need again? Simply scan and order.
Easy to reorder
Livestock farmers tend to order the same products again and again.
Log in once
Who can remember their login details? Exactly! This is why you only need to log in once.
A user-friendly app in the barn
In the past year, the MS Schippers App has already acquired more than two thousand regular customers who together have created more than four thousand orders. Now that’s what we call a successful innovation!
"We are extremely pleased with the MS Schippers App. This user-friendly app is the result of combining innovation and seeing things from the end user’s perspective. The possibility to order offline is a unique functionality.”
Lead & Architect Incentro
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