Your app will never reach its full potential without a good mobile strategy. But your mobile strategy won’t materialize out of thin air – it needs to have a strong connection with both your company strategy and your digital strategy. We can help you with each of these steps, so that your app will reach its full potential.
The strategy behind the user’s digital experience is often the sole focus of IT and innovation managers who are responsible for app strategy. And that’s too bad. Mobile strategy is not just an expansion of your online channels. Customers and employees expect a mobile app to mean more than your online website. An app is much more personal and responds to the user’s situation on a daily or weekly basis – online and offline.
We use our 3-step methodology to reach a good concept. These three steps will make sure your organization is on point, and ensure that we, as partners, understand each other perfectly. We want to understand your motivation and your branch of business. We also investigate how we can translate your digital strategy to mobile platforms.
step 1: company strategy
It’s your goal to understand your company strategy and have a clear sight on the most important annual goals. You have to understand how your company works and what its business model is.
How do we make money? How do we deliver the best service and customer care? What products and services do we deliver? What makes our customers happy? Why are we better than our competition? Armed with these insights, you’ll be able to raise revenue and possibly lower expenses. Using this input, you can develop a mobile strategy that will match your company goals.
In short: you want your mobile achievements to contribute to the company goals.
step 2: digital strategy
Now that you understand your organization’s business models, it’s time to take a look at the digital world. Digitalizing your company isn’t always straightforward. In many cases, it’s a means to become more efficient, more scalable, or getting in touch with more users.
Whom is your digital strategy aimed at? What kind of users can we distinguish? If we know what kind of users we’re trying to reach, we can also determine how we can facilitate their digital journey. This is why we distinguish 3 kinds of user groups:
- Consumers / customers;
- Business relations / partners;
You need to consider how to digitally meet the needs of every type of user. Over the years, your company has already answered a lot of these questions, but you must still carefully consider your organization’s vision and future. What do you need over the coming years to make sure that you can digitally enable users to do what they need and want to do?
When setting up a digital strategy, it’s vital to examine exactly what your users need to do. In the same manner, you need to investigate through which means, channel, or touch point you can facilitate these demands.
A website or portal is often intended for orientation, information, and executing infrequent tasks, such as placing one-time orders. But if the frequency of tasks increases, you’ll have to start thinking about using applications.
step 3 : mobile strategy
Over 51% of all website views are on mobile devices, so you need a strategy for developing mobile apps.
An app needs to offer everything a website does – and more. This way, users will feel incentive to download the app to their personal phone. There are also a lot of functions that offer a better user experience in mobile applications than on webpages or computers, using functionalities such as: geolocation, quick and secure log-ins using biometrics, notifications (less fussy than email), taking pictures, and offline services.
We distinguish three types of application strategies that differ both in approach and in technology.
- Consumer strategy: how will we entice the end user to user the app?
- Strategy for (potential) business partners. They have different needs, so you will have to seduce them with other apps.
- Your employees. It sounds strange, but you have to make sure that you facilitate your employees’ tasks in today’s world. You expect them to do their work digitally, but are you providing the necessary means? We’ll help you develop the right apps for the right employees and the tasks they need to do.