Digital Native event: Scaling your business globally
On the 2nd of November, we have something special planned for you. An event - exclusively for Digital Natives - that is about growing your business, expanding globally, and ensuring you have everything in place to do so, from strategy and development to marketing and execution.
Endeit, RocketX, Google Cloud, and Incentro are joining forces to help scale-ups become successful. During a 3-4 hours program, experts will share their experiences about innovation culture, a strong go-to-market, growing your sales and marketing engine, hiring the right people, scalability in tech, and overcoming the "the cold start problem" to start and scale the network effects for the company and new products.
Besides our in-house speakers, we have a remote presentation by a really special guest: Andrew Chen - the author of The Cold Start Problem: How to Start and Scale Network Effects.
- The cold start problem by Andrew Chen (remote)
- Fostering a Culture of Innovation: Lessons from Google by Petra Stojanovic-Van Kan (Google Cloud)
- Scalability in tech by Incentro
- Growth capital by Endeit
- Hiring at scale by RocketX
- Common mistakes when growing your sales and marketing engine by Fabian van Hoegee, CEO & Founder RocketX
Guest speaker: Andrew Chen
Andrew Chen is a general partner at Andreessen Horowitz where he invests in consumer technology, including social, marketplace, entertainment, and gaming companies. Today, Andrew serves on the boards of All Day Kitchens, Clubhouse, Envoy, Hipcamp, Maven, Reforge, SandboxVR, Singularity6, Sleeper, Snackpass, and Substack. He is a prolific writer and has authored a professional blog which features long-form essays on startups, growth, metrics, and network effects. Prior to joining a16z, Andrew led the Rider Growth teams at Uber. He is also an instructor at Reforge, which offers selective growth-focused programs for experienced professionals in marketing, product, data, and engineering.
His forthcoming book, The Cold Start Problem, is dedicated to exploring how new start-ups are launched. Drawing on interviews with the founders and executives of Slack, LinkedIn, Zoom, Uber, Dropbox, Tinder, Airbnb and many more, Chen unpacks how companies can overcome "the cold start problem" to start and scale the network effects for the company and new products.
Please note: this presentation and Q&A will take place digitally.
November 2, 2021
13:30 - 18:00
Tivoli Vredenburg, Utrecht