Incentro joins the MACH Alliance

Amsterdam, Thursday, May 27, 2021 - Incentro joins the MACH Alliance, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, demonstrating Incentro commitment to the MACH model. Incentro is a digital transformation agency founded in 1996 with more than 400 colleagues spread across the Netherlands, Spain and Kenya. Among its digital commerce and digital experience teams, MACH technologies are a must and that is why it has decided to join the association to actively promote this philosophy.

The MACH Alliance, (Microservices-based, API-first, Cloud-native SaaS and Headless) launched June 2020 and is rooted in the common belief that the interoperability and open architecture of modern software will propel current and future digital experiences. The MACH Alliance represents in four words what Incentro wants to offer its customers when it comes to new generation technology.

Incentro is a partner of three other members of the MACH Alliance, namely: commercetools, BigCommerce, Contentful and Contentstack. Even more reason for them, they did not hesitate for a second to join the association and participate first-hand in the revolution that MACH technologies are bringing about.

Kelly Goetsch, President of the MACH Alliance:

“We are super excited for Incentro to join the MACH Alliance. They have been on the track of composable architectures for a long time now and supported and led so many companies on their journey's to becoming a flexible company through modern MACH tech setups', says Kelly Goetsch, President with the MACH Alliance. 'Incentro having a strong foothold in Spain helps us getting the MACH philosophy out in Spain and Spanish speaking markets more."

Ricardo Gala, Chief Strategic Alliances & Management Team member Incentro Spain:

For Incentro, being a member of the MACH Alliance means joining forces with a group of companies aligned with Incentro's philosophy. Innovative, new generation and disruptive technology, to offer our customers the best solutions to suit their needs. Being certificated by MACH is an opportunity for us to deliver products with high quality standards to our customers."

About MACH Alliance

The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website.

Founding members include: Amplience, commercetools and Contentstack. The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at, read here about MACH certification and on Twitter and LinkedIn.

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