prediction 3: justification is important, but discovery has the floor

“Traditional” Business Intelligence was all about creating reports to inform everyone about what has taken place on a monthly basis. However useful this may be, with the tools we now have at our disposal, new possibilities have arrived. We are now able to find correlations between our actions and the outcome they produce, on a much more detailed level. This capability has grown in 2014, making it widely available to all that want to adopt an effective and more fact-based way of working.

“Traditionally, Business intelligence is all about justification. That is now changing towards discovery of useful correlations”

Want to know what Incentro can do in terms of personalisation? Have a look at theBusiness Intelligence services section of our website.

Make sure to also have a look at our other 9 predictions for 2015.

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