Big Data

Incentro is one of the first consultancy companies that can help with Big Data issues. Big data is an umbrella term for a growing number of data sources that can hardly be converted into information with the tradition (SCL based) tools. The motives behind the growth of new data sources are, amongst others, the rise of social media and the use of mobile devices, scale increase, inexpensive instruments (smart sensors and RFID), increasing logging around automated processes and last but not least the growing number of Internet transactions. Data can be considered ‘Big’ in various ways, not only because of its enormous size. Also the great diversity of the data sources and the complexity of getting information out of it play a role. Approximately 80% of the Big Data consists of unstructured data. More and more companies achieve a distinctive competitive advantage with Big Data analytics. Customer preferences are better understood, expense level decreased or returns increased. Examples are fraud detection, behavioral targeting, sentiment and shopping cart analysis but also searching and aggregating relevant events in a log file.    At the same time, Data analysis is a relatively young field in which open source tools set the tone and developments succeed each other rapidly. As in earlier emerging IT technologies, the tools are fragmented and difficult to integrate into existing infrastructures at first. Dealing with the leading Big Data platform Hadoop requires more technical knowledge than the BI professionals are used to. The analysis itself also requires a different approach and different skills than SQL based analytics. In many cases a code has to be written to interpret and process the data correctly. Many companies experience these factors as a barrier for implementing Big Data initiatives. Incentro would like to help you take this step; from identifying the potential applications of Big Data until the tool selection, installation, configuration, tuning, integration in the existing architecture and performing complex analysis. We do not see the technique and performance of Big Data analyses as the biggest challenge. In the near future, you will not ask yourself ‘How do I process my Big Data?’ but ‘How do I get Big Data?’. Big Data exists both inside and outside your organization or maybe it has yet to be mobilized. Together with you we identify exactly those data sources that can provide a distinct advantage. This requires empathy for your business and a great deal of creativity. Information becomes a production factor, in which making clever use of the growing number of new data sources will make the difference. At Incentro we believe information becomes inspiration. We would gladly discuss what Big Data opportunities can be capitalized on in your organization.